Saxon Global ยท 2 days ago
Analyst, Digital Personalization II
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ConsultingInformation Technology
Insider Connection @Saxon Global
Responsibilities
Perform keyword research to help writers and strategists create content that will drive organic search
Lead long-term SEO strategy across .com
Collaborate with cross-functional teams to optimize information architecture, metadata, and page content for search engines
Identify opportunities to optimize content for semantic search
Define and report metrics and KPIs for new content success
Serve as an SEO advocate and implement best practices
Work closely with writers, strategists, developers, product managers, and UX designers to enhance digital content
Represent the team in cross-functional meetings with internal and external stakeholders
Qualification
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Required
Bachelor's degree in digital marketing, communications, business, IT or similar
3+ years managing and implementing SEO campaigns and strategies
Clear communication skills, both written and verbal
Must be legally authorized to work in the United States for any employer without sponsorship
Successful completion of interview and assessment required to meet job qualification
Reliable, punctual attendance is an essential function of the position
Preferred
Google Analytics Individual Qualification (GAIQ) and/or Google AdWords certification a plus
Experience using data mining tools such as Google Analytics, Ahrefs, Google Data Studio, SEMRush, Google Search Console and similar
Familiarity with CMS systems (WordPress, SDL) and project management tools (JIRA, MS Teams, etc)
Previous work with a big brand or large global enterprise a plus
Experience working on large-scale, complex web applications
2-3 years of experience in SEO
Experience with Semrush, Google Analytics, keyword analysis
Previous airline experience is a plus