ARK · 5 hours ago
Director of Sales Marketing
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Responsibilities
Meet or exceed set goals: activity, productivity (revenue consumption) and booking goals
Initiate and follow up on all leads for the hotel in all market segments/territory through the brand, management company, and other third-party resources
Maintain and participate in an active sales solicitation program to include direct sales calls in the local market. May be required to travel to location, transport materials and make presentations on short notice
Monitor production of all top accounts and evaluate trends within your market
Regularly contact existing accounts based on the tracing frequencies of the trace system in the sales automation system
Be familiar with all OTA sales policies and selling techniques with an emphasis on maximizing Revenue per Available Room (RevPAR.)
Have full working knowledge of sales automation system, including (but not limited to) generating reports, entering business, blocking space and building accounts
Develop a full working knowledge of the operations of the hotel, including Breakfast, Marketplace, Guest Services and Housekeeping
Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key amenities and benefits of the hotel and through site inspection of group booked rooms prior to arrival.
Approach all encounters with guests and team members in a friendly, professional service-oriented manner
Participate as a team player with other key leaders and demonstrate hospitable behavior as a role model for all other team members
Develop trackable sales leads and LNR Production
Understand/Review hotel’s revenue forecasts, GOP, occupancy report and ADR Goals. ? Represents hotels professionally at Community Events.
Respond to RFP’s in a timely, professional, and appropriate manner
Work with Revenue Manager on quoting rates (Groups and LNR’s)
Qualification
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Required
3+ years of on property sales experience
Ability to understand and execute and support customer service standards and brand standards.
Ability to work collaboratively with hotel service team in providing exceptional customer service
Superior guest and account relations skills
Excellent telephone communication skills
Strong overall sales skills and an ability to effectively negotiate and close business
Excellent verbal and written communication skills
Operational knowledge and/or appreciation of operational challenges
Assertive at establishing new customer relationships
Exhibits self–confidence, energy and enthusiasm
Basic software knowledge (Microsoft Office, etc.)
Valid driver’s license from the appropriate state
Action Orientation to capitalize on opportunities to secure revenue and to resolve problems independently
Drive for Results demonstrated in achievement of individual and property goals
Time Management skills to utilize available time effectively and to attend to a broad range of activities
Demonstrates Perseverance, pursuing objectives with energy, seldom giving up before finishing, especially in the face of resistance or setbacks, and focusing on priorities despite distractions