Benchmark Hospitality at DU · 8 hours ago

Area Marketing Director

United States

Full-time

Remote

Director/Executive

$105K/yr - $157K/yr

10+ years exp

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Responsibilities

Active participation in development of annual marketing budgets and business plans.

Regular communication with property management and owners.

Effectively align strategies with Sales and Revenue Management teams.

Build and execute customer relationship marketing (CRM) strategy and calendar.

Audit property websites and 3 rd party channels for effective merchandising.

Direct activities of Area Marketing Specialist(s) to optimize resources and property support.

Deliver monthly, quarterly, and annual reporting on marketing channel performance.

Manage relationships between 3 rd party agencies and property teams.

Ensure property participation in cooperative marketing opportunities.

Travel to properties for scheduled meetings and projects including photo/video shoots as needed.

Support corporate marketing activities with development and execution of brand and cooperative campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Hospitality MarketingGoogle AnalyticsGoogle AdWordsMicrosoft OfficeSocial Media ManagementCRM StrategyWebsite Content ManagementGraphic DesignCanvaPhotoshopInDesignIllustratorSocial Calendar ToolsOutgoing Personality

Required

Bachelor Degree in Communication, Marketing, Advertising or Relevant Field.

10+ years of experience in Hospitality Marketing.

Excellent computer skills, including Microsoft Office, Teams, and Social Calendar Tools.

Excellent written and oral communication skills with ability to effectively communicate marketing data to key stakeholders including property General Managers and Owners.

Experience with Google Analytics, Google AdWords, Sabre Synxis/CRS Tools, and website content management systems.

Highly analytical—ability to evaluate data and determine action steps to optimize performance.

Knowledge of current digital marketing and social marketing trends.

Experience managing social media channels for business.

Outgoing and self-motivated individual.