197 applicants

Company

Berklee College of Music · 8 hours ago

Assistant Vice President of Marketing, Office of Communications and Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

10+ years exp

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Responsibilities

Develop and implement annual and long-term marketing strategies to support Berklee’s institutional goals.

Reinforce Berklee’s role as a thought leader in global discussions on the arts and their role in shaping civic life.

Serve as a senior advisor to the SVP of Communications and Marketing, contributing to high-level strategic marketing discussions and decisions.

Shape and maintain a unified brand narrative across all marketing channels and audiences.

Ensure the cohesive execution of marketing campaigns across digital, social, print, and event platforms, maintaining a consistent brand identity for prospective students, current students, alumni, faculty, staff, and external partners.

Foster strong working relationships with artistic directors, academic leadership, faculty, staff, students, and alumni to position marketing as a collaborative and responsive leader in advancing Berklee’s mission.

Collaborate with the Sr. Director of Enrollment Marketing to ensure marketing strategies align with and support recruitment marketing goals and KPIs for undergraduate, graduate, and summer programs.

Ensure alignment in marketing messaging and prospective and incoming student communications with authentic student experiences.

Provide oversight of enrollment marketing campaigns to support recruitment and retention at Berklee College of Music, Boston Conservatory at Berklee, Berklee Valencia, Berklee NYC, and Berklee Summer Programs.

Actively cultivate and manage external partnerships that provide new levels of understanding and access to the Berklee experience.

Inspire new audiences to progress from brand awareness to engagement, supporting marketing goals.

Collaborate with the Senior Concert Producer for Berklee Presents and the Director of Video and Concert Production to develop impactful performance marketing strategies.

Promote events and extend concert content reach across digital channels, including the website, digital displays, and YouTube.

Leverage marketing to engage audiences, drive awareness, and boost ticket sales.

Conduct market analyses to identify trends, customer behaviors, and new opportunities for growth.

Optimize the marketing budget through data-driven resource allocation, maximizing ROI.

Develop and implement metrics to track, assess, and report on the effectiveness of marketing activities.

Lead a diverse team of marketing, video content creation, and concert production professionals, fostering a collaborative, innovative environment.

Serve on the Communications and Marketing Division leadership team.

Promote a team culture aligned with Berklee’s mission and ensure support for institutional needs.

Facilitate professional development opportunities to enhance team performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing leadershipDigital marketingMulti-channel campaignsCreative storytellingData-driven strategiesMarket analysisBrand managementHigher education marketingPerforming arts marketing

Required

10+ years of marketing leadership experience, with expertise in digital marketing, multi-channel campaigns, and creative storytelling.

Bachelor’s degree in marketing, communications, or a related field

Proven success in leading data-driven marketing strategies that drive measurable results.

Exceptional analytical, communication, and interpersonal skills.

Excellent leadership and interpersonal skills, with the demonstrated ability to collaborate effectively across diverse teams and departments throughout a complex organization.

Proven success leading high-performing teams in dynamic, creative settings.

Direct experience managing a team of ten employees or more.