IPG Mediabrands ยท 3 hours ago
Associate, Planning
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Responsibilities
Support the team in the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
Compile research data to help ensure that client campaigns are reaching intended audiences
Develop a mastery of syndicated research sources, planning tools, and media math
Use qualitative and quantitative research to develop consumer insights and budget allocations
Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
Collaborate with internal and cross-functional teams to ensure that projects are on track and deliverables are accurate
Proactively keep up to date with media and technology trends
Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
Qualification
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Required
Ability to quickly learn proprietary tools and processes
Exhibits a positive attitude that would complement the MB culture
Strong written and oral communication skills
Proficiency with Microsoft Office: Excel, Word, PowerPoint
Able to effectively manage time and work in a fast-paced environment
Exceptional attention to detail, organizational & analytical skills, creative thinking, and problem-solving skills
Proven ability to work independently and as part of an integrated team
MB does not require candidates to have a college degree
Preferred
Include 0-1 years of experience
Proficiency at Microsoft Office: Excel, Word, PowerPoint
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days