VaynerX · 2 days ago

Associate, Analytics

New York, NY

Full-time

Hybrid

Entry Level

$55K/yr - $65K/yr

1+ years exp

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Digital MarketingDigital Media

Growth Opportunities

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Responsibilities

Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications

Responsible for day to day analytics for assigned clients, including QA of data and reporting templates

Develop and present on-going analytics deliverables to day to day clients coordinating with more senior analytics team members and account management

Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks

Proficiency in at least one or more of the analytics disciplines

Basic understanding of concepts in at least one or more of the analytics disciplines

Qualification

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Media AnalyticsProject ManagementMeasurement MethodologiesMarketingMicrosoft PowerPointMicrosoft ExcelGoogle SlidesGoogle SheetsSocial Media PlatformsFacebookTwitterInstagramTumblrYouTubeDCMDV360 Trade DeskSQLTableauData AnalysisOptimizationAudience EngagementKPIsProblem-SolvingCommunicationCollaborationAdaptabilityPassion

Required

1-2+ years of media analytics and insights experience

Result-oriented with the ability to work within strict time constraints while balancing multiple projects

Excellent verbal and written communication skills with the ability to interact at all levels of the organization

A collaborative teammate with the knack to pivot in a constantly evolving environment

Knowledge of a variety of measurement methodologies and their applications

Passionate about research, television, marketing, emerging media, and technology

Strong PowerPoint/Excel and Google Slide/Sheet skills

Experience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade Desk

Experience with SQL, Tableau

Query and analyze complex data sets to develop actionable insights that enable the optimization of media and content

Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives