Middleby Outdoor · 3 days ago

Associate Brand Manager

Atlanta, GA

Full-time

Hybrid

Mid Level

3+ years exp

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Consumer GoodsManufacturing

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Responsibilities

Category Management - Conduct key business analyses, consumer research, and market trends to identify opportunities for core assortment and new product launches.

Lead brand initiatives across the marketing mix, collaborating with various functions to achieve project objectives.

Develop and manage new product roadmap, including features, pricing, and channel strategy.

Manage product lifecycle, pricing strategies, and cross-functional project teams for new product development.

Coordinate annual pricing reviews, MAP policy implementation, and demand planning processes.

Drive results through initiative and action, supporting sales operations and supply chain activities.

Liaise with sales for product line reviews and coordinate with various departments for effective execution.

Utilize consumer research to develop execution plans for new products and packages.

Leverage analytical skills and market data to drive business growth and excellence.

Qualification

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Brand ManagementChannel MarketingSalesCPG IndustryChannel ManagementNational Account SellingCategory ManagementFirst Party Consumer ResearchThird Party Consumer ResearchMarket Data AnalysisCompetitive Data AnalysisPOS AnalysisSales AnalysisGross Margins AnalysisOperating Margins AnalysisInventory Turns AnalysisMarket ResearchSupply Chain ManagementFinanceProblem-SolvingCustomer-FocusedCan-Do MindsetCommitment to ExcellenceContinuous ImprovementEffective CommunicationCollaborationAdaptabilityCuriosityBias for ActionComfortable Challenging Status Quo

Required

Bachelor’s degree in marketing, business, or related field required.

Minimum of 3-5 years of experience in CPG in brand management, channel marketing, marketing, or sales roles (a combination is ideal)

High level of familiarity with channel management, National Account selling and category management

Passion and curiosity to continuously seek out opportunities and ideas to strengthen and grow your business with a bias for action to quickly adapt and execute on the needs of the business while being comfortable challenging the status quo.

Ability to be a cross functional leader that can effectively communicate and collaborate with cross functional partners within sales, supply chain, research and development, communications, finance and market research.

Have the ability to leverage first party and third party consumer research to articulate the voice of the customer to develop an execution plan for new products and packages

Advanced analytical skills with strong proficiency in market data, competitive data, POS, Sales, Gross Margins, Operating Margins, Inventory Turns, etc.

Customer-focused, can-do mindset with a passion for problem-solving and commitment to excellence and continuous improvement

Ability to travel as needed (20-30%)