110 applicantsPosted by Agency

Company

Robert Half · 3 hours ago

Associate Brand Manager

San Ramon, CA

Full-time

Remote

Mid, Senior Level

$75K/yr - $112K/yr

5+ years exp

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Responsibilities

Planning and executing a variety of complex customer-facing brand marketing initiatives to meet marketing objectives (i.e., increasing brand awareness, consideration, and engagement)

Leading and assisting in strategic projects that impact the way we perceived in the marketplace, including leading and assisting in the creation of strategic messaging frameworks for our business lines

Building our brand management foundation, which includes the creation of key brand guidelines and cascading the knowledge and adoption of these guidelines across all of marketing, communication and the enterprise through effective communication plans

Assisting in how we continue to build a more 'sticky' brand by developing and amplifying our brand elements so we can be unique and differentiated from our competition

Building and leading the continuous audit workstream of our competitors in the talent solutions/recruiting landscape and key brands from outside of our category; tracking trends for positioning, messaging, and visually how present their brand

Leading and managing our Brand Center, which has exposure to the entire organization and our outside agencies

Developing and enhancing a 'brand education' program on the company Intranet which ensures that all employees understand the brand guidelines and standards, and that they have access to the appropriate logos and branded tools.

Leading meetings such as our weekly Brand team meeting, brand office hours, and Brand Governance forum.

Managing and being the primary point of contact for our brand intake process

Promoting uniformity and consistency of the brand both internally and externally and proactively seeks out opportunities for improvements and enhancements

Maintaining central documents, including tracking trademark compliance measures, liaising with global teams.

A champion for our brand purpose and promise, as well as the customer experience. This includes leading discussions with Sr. leadership and cross-functional teams across the organization [internal corporate and field stakeholders] to ensure we are leveraging our brand platform/strategy appropriately and consistently to meet business objectives.

Partnering/communicating and collaborating effectively with graphic/web designers, art directors, sales enablement, events/alliances, and social media managers, to ensure the brand message is communicated effectively and creatively.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand strategyBrand marketingCross-functional marketingData-driven insightsPowerPoint skillsEmotional quotientBrand guidelinesStrategic thinking

Required

Bachelor’s degree in marketing, business, communications or a related field ideally within a Fortune 500 or ecommerce firm; full-time MBA graduate preferred.

5+ years of brand and marketing experience; media advertising and insights background a plus.

Insights-driven and data-minded with a strong understanding of brand, consumer, and product marketing.

Excellent PowerPoint skills – clear and concise decks are a must as well as being able to create visually effective decks is a must.

Excellent communication skills (verbal and written) to communicate to senior leadership.

Benefits

Group health insurance benefits (medical, vision, dental)

FSA and HSA healthcare accounts

Life and accident insurance

Adoption and fertility assistance

Paid parental leave of up to 6 weeks

Short/long term disability

Paid time off for vacation, personal needs, and sick time

Up to 11 paid holidays per calendar year

401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees

Company

Robert Half

Glassdoor

3.8

Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers.

Founded in 1948

Menlo Park, California, USA

10,001+ employees