Study.com · 3 days ago

Associate Creative Director

United States

Contract

Remote

Entry, Mid, Senior Level

$60/hr - $80/hr

5+ years exp

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Responsibilities

Lead the creative strategy and brand execution across marketing creative for our new brand – this includes video, social, and web channels.

Work collaboratively with marketing managers, product managers, executives and delegate work to designers and copywriters to ensure high quality output overall

Establish a team process for creative requests, leading backlog grooming meetings, managing creative projects and assigning designers to projects or execute them yourself

Implement AI tools and workflows to automate aspects of the design process and artifact creation

Adapt design process to the needs of each project, creating mood boards, storyboards, competitive analysis, cross-functional workshops and design execution to ensure exceptional results.

Strategize for the future by staying ahead of industry trends, understanding business and product data and insights, and contributing ideas for evolving the brand based on quantitative and qualitative data.

Navigate a fast-paced Agile environment requiring both self-direction and team collaboration.

Qualification

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Art/Creative DirectionBrand DesignVisual DesignA/B TestingSEO OptimizationGenAI for DesignDesign Tools ExpertisePrototypingPhotographyVideo ProductionIllustrationCopywritingCustomer PersonasAgile Environment

Required

5+ years’ experience crafting branded marketing experiences

Creating high quality video, photography, illustration and copy that effectively speaks to a variety of customer segments and products while maintaining uniformity with our overall brand experience

Strong ability to craft impactful creative based on customer personas and leveraging channel best practices to elevate brands and drive engagement

Experienced using AI to generate ideas and design assets and to automate parts of the creative process

Able to take a project from early marketing strategies, competitor analysis and creative briefs, to effective storyboards, creative strategies and unified solutions

2+ years of Art/Creative Director experience

3+ years of marketing and/or brand design experience

Experience with large scale and frequent a/b testing and SEO optimization

Experience generating branded photography, videos, illustrations and copy using GenAI

Expert understanding of all applicable design tools

Strong visual design skills for video, photography, illustrations, and content design

Experience building prototypes of varying fidelities