Scorpion · 8 hours ago

Associate Director, Advertising Strategy

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $140K/yr

5+ years exp

Maximize your interview chances

MarketingSEO

Insider Connection @Scorpion

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Strategic Oversight: Lead the overall advertising strategy and execution, ensuring alignment with business goals for private equity-backed home services companies.

Collaboration: Partner with internal account management teams to plan, execute, and monitor client advertising campaigns, while working closely with Product Development for feature requests, pilot programs, and experimentation.

Execution: Manage an advertising book of business in partnership with the account management teams.

Expertise: Drive success in digital channels, leveraging high acumen in search advertising (Google Search, PMAX), Google Local Services Ads (LSAs), and social advertising on platforms like Meta.

Client Leadership: Conduct and lead client meetings, focusing on advertising strategy, campaign performance, and actionable insights.

Thought Leadership: Serve as a subject matter expert, staying at the forefront of digital advertising trends and innovation in the home services market.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital AdvertisingGoogle SearchPMAX AdvertisingGoogle Local Services AdsSocial AdvertisingAccount ManagementCampaign ManagementMicrosoft Office SuiteGoogle Productivity AppsClient EngagementCollaboration Skills