dentsu · 3 hours ago
Associate Director, Analytics
New York, United States
Full-time
Remote
Director/Executive
$94K/yr - $152K/yr
6+ years exp
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Responsibilities
You will implement overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design
You will understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
You will work with internal and client teams to identify needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance
You will improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will use to make informed decisions
You will ensure understanding between daily analytics support and approved measurement frameworks
You will prepare and deliver executive-level presentations for internal and external audience
You will participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
Qualification
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Required
6+ years relevant Media or Analytics experience in an agency environment
Bachelor's Degree is required, preferably in a quantitative field (statistics, economics) or with relevant coursework
Understand digital planning and buying, with a focus on standard media metrics
Experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)
Demonstrate understanding of digital tagging, tracking, QA, and maintenance
Knowledge of Google Analytics/Omniture
Knowledge of Datorama, Tableau, Google Data Studio, or similar dashboard products
Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation
Benefits
Discretionary incentive compensation
Medical
Dental
Vision
401(k) matching
Paid time off
Other benefits
Company
dentsu
We are dentsu.
10,001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired· by Dentsu ($5B)
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Giulio Malegori
CEO, EMEA
Recent News
2023-06-20
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