dentsu · 5 hours ago

Associate Director, Analytics

New York, United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$94K/yr - $152K/yr

6+ years exp

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Responsibilities

You will implement overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design

You will understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities

You will work with internal and client teams to identify needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance

You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance

You will improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will use to make informed decisions

You will ensure understanding between daily analytics support and approved measurement frameworks

You will prepare and deliver executive-level presentations for internal and external audience

You will participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media Measurement StrategyAnalytics ExperienceDigital PlanningBuyingData from Digital Media PlatformsGoogle AnalyticsDatoramaTableauGoogle Data StudioDigital TaggingMarketing Mix ModelingKPI DiscoveryExecutive-Level PresentationsReport AutomationDashboard CreationCulture of Learning