Be an early applicantLess than 25 applicants

Company

Cognizant · 14 hours ago

Associate Director, Field Marketing - Communications, Media, and Technology (remote)

Teaneck, NJ

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $180K/yr

8+ years exp

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ConsultingIndustrial Automation

H1B Sponsor Likely

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Responsibilities

Implement BU specific marketing strategy that aligns with our corporate brand strategy

Own Cognizant microsites - Lead all aspects of the creation of marketing content such as PoVs, case studies, whitepapers, blog posts, and social media content. Lead results of SEO, SEM, email marketing, and social media platforms to continually drive traffic and generate leads

Partner with the Cognizant’s consulting, domain and technology and commercial teams to prepare compelling customer-facing materials, reports, briefings, and events. Deliver Cognizant story directly, and via senior spokespeople to engage customers and partners

Align with Cognizant marketing colleagues to identify existing and new thought leadership and other content for vertical specific marketing programs

Manage the sales enablement content repository and ensure that all information is easily and readily accessible at the point of need

Plan and coordinate Industry specific promotional events, and industry conferences.

Represent the Cognizant at Partner events like MS Ignite, Google Cloud Next, AWS re:Invent, Dreamforce, ServiceNow World Forum and Trade shows specific to each Industry to enhance brand exposure and foster business relationships

Design and plan Industry specific networking events like round tables, breakfast/ lunch meetings and Fireplace chats

Build and run co-marketing campaigns other Ecosystem partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars, and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns

Implement Large Deal & Account-based programs for large deal pursuits and marquee accounts across various industries

Design and drive relationship building with analysts tracking specific industry and understand their calendar of research. Orchestrate Cognizant's outbound engagement and participation in the Analysts' research agendas and published reports that matter most to the business

Leverage market and driven research in partnership with analysts, ecosystem partners and industry forums to identify market trends and opportunities

Supervise and analyze the performance of marketing campaigns and partnerships. Apply metrics and KPIs to measure return on investment and make data-driven decisions for future marketing strategies

Qualification

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B2B marketingCampaign marketingLead generationIndustry conferencesCo-marketing campaignsSocial media marketing

Required

Minimum 8 years of relevant work experience including B2B marketing experiences in technology or professional services sector

Current/recent expertise aligned to the North American market (global experience would be an added plus)

Consistent track record in optimally driving industry specific conferences, eco-system partner events, networking events, co-marketing campaigns centered around industry themes, big bets and market offerings.

Consistent record of supporting complex, strategic deals and account-based programs with Fortune 100 Companies

Strong, active network of industry analysts, sourcing advisors, eco-systems partners particularly hyper scalers and platform firms, and third-party advisors, private equity firms

Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience

Ability to personally drive outcome-oriented marketing programs

Solid campaign marketing experience from concept to execution; proven lead generation experience

Knowledge of various social and digital marketing channels, activities, metrics and measurement techniques

Need to be adept at interacting, communicating, and partnering with industry/account team and cross domain specialists, solution architects, data scientists and externally with customers and 3rd party eco system partners

Capacity to work independently and collaborate from remote location with global contacts, both inside and outside of Cognizant; possess a hard-working presence and be highly responsive and collaborative; be a great teammate with the ability to earn trust and respect

Effective and empowering approach to handling agencies, vendors and Cognizant employees across business units and corporate functions that builds accountability, results, and a positive, collaborative culture

Outstanding communication and interpersonal skills to support C-level stakeholder discussions and relationships

Strong strategic and business demeanor

Articulates the company’s mission, vision, and objectives concisely that can speak to clients and employees at all levels

Consistent track record to thrive in a global, diverse team

Superior analytical and problem-solving capabilities

Creativity and Problem-Solving

Attention to Detail, Social Skills, Leadership, Adaptability, Writing

Benefits

Medical/Dental/Vision/Life Insurance

Paid holidays plus Paid Time Off

401(k) plan and contributions

Long-term/Short-term Disability

Paid Parental Leave

Employee Stock Purchase Plan

Company

Cognizant

Glassdoor

3.8

Cognizant is a professional services company that helps clients alter their business, operating, and technology models for the digital era.

Founded in 1994

Teaneck, New Jersey, USA

10001+ employees

https://www.cognizant.com

H1B Sponsorship

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2020 (21593)