Atrium · 1 day ago
Associate Director, Health Care Professional (HCP) Marketing (Contract) 24057
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Responsibilities
Develops/updates branded marketing materials that are aligned with marketing strategy and business objectives (including branded websites, IVAs, non-personal promotion, brochures, etc.).
Independently partners with Communications Review Committee (CRC) to get marketing pieces approved in a timely manner.
Coordinates conference activities, including promotional booth and conference materials.
Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across the brand.
Manages agency partners to ensure on budget and timely deliverables are executed.
Develops strong partnerships with cross-functional team to support business goals
Participate in the development of the annual brand plan to achieve business objectives.
Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field.
Leverages knowledge of best practices to develop key marketing insights.
Qualification
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Required
Extensive HCP marketing experience and demonstrated ability to independently take marketing pieces from ideation to execution
Extensive experience working with Communication Review Committees (CRCs) in a pharmaceutical company setting
Extensive experience working with external agencies required
Broad understanding of regulatory rules and regulations
Ability to understand all elements of brand strategy and role in executing that strategy
Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
Bachelor's degree in marketing, business, scientific area, or related field
10 or more years’ experience in US HCP marketing