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Company

EAB · 11 hours ago

Associate Director, Marketing Strategy and Innovation, Special Projects

United States

Full-time

Remote

Mid, Senior Level

$69K/yr - $92K/yr

5+ years exp

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Higher EducationSoftware

No H1B

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Responsibilities

Develop and lead the marketing strategy for a set of special product offerings, to include armed forces recruitment and Greek society recruitment, utilizing and improving upon EAB enrollment services best practices to market to new populations

Develop the learning agenda for armed forces and Greek society recruitment

In partnership with analytics teams, monitor marketing campaigns for both special and standard product offerings and make optimization recommendations

Lead testing initiatives for special projects

Write testing briefs for special projects with clear creative direction, partner talking points, and measurable outcomes

Understand marketing automation and other internal systems so that product requirements may be gathered and incorporated into a successful marketing test

Review creative deliverables and provide feedback to ensure that assets meet desired testing objectives

Coordinate with analytic insights team to analyze results of tests and recommend individual testing roll outs and enhancements to global marketing strategy

Educate cross-functional teams on product and campaign strategy and address any questions or concerns that may arise

Contribute to the ongoing development and optimizations of the creative process and product

Positively contribute to a culture of innovation, continuous learning, collaboration, and respect

Qualification

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Marketing StrategyCampaign OptimizationProject ManagementMarketing AutomationEmail MarketingUX Best PracticesCreative Production ProcessesArmed Forces RecruitmentContent Strategy

Required

5+ years of professional experience in advertising, marketing, communications, or related field

History of cross-departmental collaboration, including working with creative team members, product managers, operational team members, and/or partner service representatives

Familiarity with common creative production processes and willingness to learn and maintain an understanding of systems and technical procedures required to deploy integrated marketing campaigns

Proven organizational skills, with ability to proactively and independently manage multiple priorities/deadlines in a fast-paced environment

Outstanding written and verbal communication skills, plus dedication to teamwork and problem-solving

Preferred

Experience in armed forces recruitment

Familiarity with implementation of marketing automation platforms, such as Acquia or Marketo

Strong project management skills

Knowledge of email marketing and UX best practices

Portfolio showcasing creative marketing campaigns and/or examples of online content strategies

Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible

20+ days of PTO annually, in addition to paid firm and floating holidays

Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

401(k) retirement savings plan with annual discretionary company matching contribution

Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

Employee assistance program with counseling services and resources available to all employees and immediate family

Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

Gender affirming care coverage

Fertility treatment coverage and adoption or surrogacy assistance

Paid parental leave with phase back to work program for birthing and non-birthing parents

Access to milk shipping service to support nursing employees during business travel

Discounted pet health insurance coverage for dog and cat family members

Company-provided life, AD&D, and disability insurance

Financial wellness resources and membership in a robust employee discount program

Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities