Allied Global Marketing ยท 2 days ago
Associate Director, Media
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Responsibilities
Guide team members with implementing the strategy and executing the campaigns
Present to and strategize directly with clients, internal and external teams, be able to think on your feet and offer up ideas
Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities
Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments
Triage and escalate campaign and performance issues that arise
Collaborate with creative team on needs for ad units, messaging, landing pages to ensure brand standards are met and customer experience is optimal
Qualification
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Required
5+ years digital media strategy, planning and buying experience
Hands-on experience managing Meta and Google ad platforms is a must
Experience developing media strategy
Experience in the planning and execution of large scale, complex multi-tiered, multi-channel media campaigns
Must have experience with Paid Search, Paid Social, YouTube, Programmatic Media, CTV advertising
Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals
Working knowledge of ad serving tools, pixel tracking and troubleshooting, event set-up, etc.
Preferred
Previous experience working with entertainment brands is a plus
Benefits
Medical
Dental
Vision
Short-term and long-term disability
Life insurance
401k
Flexible PTO
10 company paid holidays
Company
Allied Global Marketing
Allied Global Marketing is an integrated marketing agency working with the world's largest entertainment, consumer, and lifestyle brands.
Funding
Current Stage
Growth StageRecent News
2023-06-06
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