dentsu · 3 days ago

Associate Director, Media Technology

New York, United States

Full-time

Remote

Mid, Senior Level

$68K/yr - $110K/yr

7+ years exp

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Responsibilities

Establish best practices and maintain adherence to industry standards

Provide leadership support within internal departments and external partners supporting all trafficking needs and ensuring that all materials are received and/or distributed properly

Act as a technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio)

Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives

Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity

Point of escalation for all technical issues

Experience with tag management systems, data management platforms, and/or web analytics systems.

Experience with or understanding of database technologies are a plus. Experience with Kochava, Adjust, AppsFlyer, or other mobile attribution platforms a huge plus

Keep clients and internal teams moving and on task to complete deliverables

Manage relationships with external vendors

Excellent interpersonal, verbal, and written communication skills, including ability to speak to and author materials on technical subject matter in a manner that is easy to understand

Cross functional knowledge of Analytics, Media Planning/Buying, Programmatic Buying, Process management

Ability to absorb complex technical concepts and communicate them to a non-technical audience effectively

Possesses mature and professional business acumen in personal and written communications

Strong project management skills, exhibiting ability to: pay high attention to detail, manage multiple projects at once, decompose a process into its individual steps, forecast deliverable timelines and meet those timelines, and identify potential obstacles down the road

Recognize recurrent or potential issues and problems, and know when to escalate and propose solutions, where possible

Takes clear ownership of assigned tasks

Manage and mentor direct reports as well as more junior members on the team

Qualification

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Marketing TechnologyAd Tech LandscapeThird-party Ad ServersRich Media TechnologyProject ManagementMS Office SuiteHTML Coding