200+ applicants

Company

Wpromote · 3 hours ago

Associate Director, Paid Media Strategy

United States

Full-time

Remote

Mid Level

$95K/yr - $120K/yr

4+ years exp

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Hiring Manager

Jackie Leung

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Responsibilities

Developing a deep understand of client businesses, industries and competition

Participating in planning and strategy sessions with clients to understand KPIs, business goals and marketing goals

Leading the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks

Leading collaboration of the Wpromote internal channel teams on the execution of strategy

The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios

Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance

Leading client performance calls with cross-channel insights

Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams

Leading marketing and business forecasting exercises for clients

Ensuring proper creative and analytics team collaboration to deliver successful media campaigns

Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights

Providing client and industry-specific thought leadership

Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Assisting the sales team on pitches for prospective paid media clients

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media AdvertisingMulti-channel ExperienceCampaign OptimizationAnalytics CollaborationPerformance ReportingClient EngagementProject Management

Required

4-6 years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)

Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives

Led cross-channel client engagements with minimal oversight

Strong experience working closely with a given client’s additional agency partners

Experience working with analytics teams on granular program tracking and performance dashboard creation

Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly

Effective time management and project management skills

Bachelor’s degree in marketing, Communications, or related field