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Company

Original Job Post

Sanofi · 2 days ago

Associate Director, Account Engagement Marketing - Digital

Cambridge, MA

Full-time

Onsite

Director

3+ years exp

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Health CareLife Science

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Responsibilities

Support the development and deployment of the digital engagement strategy by generating deep customer insights to identify points of friction and unmet needs across the customer experience journey.

Monitor performance measurement systems and continuously review customer intelligence and feedback to improve the customer experience in real-time and long-term.

Work closely with cross-functional counterparts to ensure brand strategy, customer engagement strategies, and the future vision are effectively aligned.

Execute and manage tailored omnichannel engagement strategies and hyper-personalized content plans, ensuring alignment with customer journeys and stakeholder networks.

Collaborate with cross-functional teams and channel leads to align strategies and manage engagement activities.

In working with the digital lead, support the deployment of modular content and B2B offerings, develop content calendars aligned with key events, and manage budgets and performance metrics.

Work with cross-functional teams to drive innovation in customer engagement specifically across digital channels.

Working with the digital lead, pull through and execute on brand and customer engagement strategy, design the architecture, build content for, and manage HCP-facing websites, as well as other digital channels.

Qualification

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Healthcare Industry ExperienceNavigating Uncharted TerritoryInsights & AnalyticsSales ExperienceAccount StrategyMarketing DegreeBusiness DegreeTechnology DegreeLife Sciences DegreeProblem-SolvingInfluencingStrategic Decision MakingInnovationTeamwork

Required

3+ years of relevant healthcare or pharmaceutical industry experience

Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent

Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority

Insights & analytics experience, preferably in cross-functional leadership roles

Sales or Sales leadership experiences welcomed

Demonstrated expertise in account strategy

Ability to travel: 33% within the US

Degree in marketing, business, technology, or life sciences

Benefits

High-quality healthcare

Wellbeing benefits

At least 14 weeks' gender-neutral parental leave

Company

Sanofi

Glassdoor

4.0

Sanofi is a healthcare company that provides treatments and the protection of life-saving vaccines.

Founded in 1973

Paris, Ile-de-France, FRA

10,001+ employees

https://www.sanofi.com

H1B Sponsorship

Sanofi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (30)

2022 (95)

2021 (44)

2020 (45)