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Company

Original Job Post

World of Good Brands · 2 days ago

Associate Director, Brand Strategy

United States

Full-time

Remote

Senior Level

$120K/yr - $130K/yr

5+ years exp

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Insider Connection @World of Good Brands

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Responsibilities

Create innovative and strategic marketing proposals to develop World of Good’s reputation as a thought-leader in the marketplace

Collaborate with different teams to ideate campaigns, programs, and ideas for various verticals like health & wellness, auto, fashion, beauty, CPG, etc.

Ideate new and engaging content ideas for advertisers to connect with consumers through innovative products and custom experiential executions

Develop new sales marketing collateral using industry research to measure the impact and tell the World of Good story

Utilize measurement tools and research to add relevant data to proposals

Stay updated on industry news, unique advertiser programs, and digital innovations

Develop extensive category knowledge and relay information back to the team

Attend client calls to explain creative marketing ideas

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketingDigital strategyData analysisDigital salesMarketing dynamicsGoogle slidesGoogle sheetsGoogle docsSlackImagery archivesComscoreQuantcastProblem-solvingHard-workingCreativeProactive communicationAdvertisingPublishingAgency ExperienceStrategizingClient Communication

Required

BA or equivalent

5-7+ years of digital marketing experience or digital strategy in a related field or company

Strategic/creative thinker with excellent verbal and written skills; ability to multitask

True self-starter – provides proactive ideas and listens to sales needs to take each idea further

Ability to communicate, monitor insights and use data to enhance marketing offerings

Strong knowledge of digital sales and marketing dynamics and processes

Proficiency in Google Slides/Sheets/Docs, Slack, Imagery Archives, and experience with research tools such as: comScore and Quantcast

Preferred

Advertising or publishing experience

Agency experience, strategizing for clients

Benefits

Medical Plan: We offer three distinct options under our Aetna medical plan.

Dental Coverage: You have a choice of two dental coverage options.

401k Savings + Company Pension Plan: We provide our employees with access to two retirement plans to ensure their financial security in the future.

Educational Reimbursement: You can receive up to $1,500 annually for educational expenses.

Parental Leave: We offer 12 weeks of parental leave.

Health Advocate: Our employee assistance program provides access to sessions with a Licensed Professional Counselor, offering support for various personal issues to navigate challenges effectively.