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Facing History & Ourselves · 2 days ago
Associate Director, Marketing Operations and Analytics
United States
Full-time
Remote
Director
$80K/yr - $100K/yr
4+ years exp
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Hiring Manager
Ashlyn (Nussbaum) Gorlin
Insider Connection @Facing History & Ourselves
Responsibilities
Key thought-partner with Marketing and Tech leadership on platform and analytics strategy.
Management of the Hubspot platform, its complex workflow rules, triggers, and specifically its integration with Salesforce.
Management of Segment, our new customer data platform ensuring that data passes seamlessly across the martech stack in service of the marketing funnel and audience analysis.
Co-manage BigQuery and ongoing audience analytics work.
Co-manage Google Analytics 4 and GTM along with marketing and digital operations colleagues.
Work closely with Data Analyst on audience reporting, as well as wireframing and developing dashboards for audience engagement, digital marketing and other relevant needs.
Manage and improve process around data-requests from colleagues, both web and contact-related including the work of a consultant focused on GA4 product line reporting dashboards.
Define and track marketing funnel KPIs, align stakeholders on their definitions, set clear benchmarks, and share data visualizations and performance dashboards.
Together with CRM, Digital and Marketing colleagues co-create a robust audience-insights program, planning the roll out and support process for the wider organization.
Qualification
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Required
4-7 years of experience
Bachelor's degree in marketing, analytics, computer science or a related field (or equivalent experience)
Deep understanding of data platforms and analytics tools
Experience building dashboards using data visualization or business intelligence tools such as Looker, Tableau, or Power BI
Experience with Google Analytics 4 and BigQuery
Experience with Marketing and CRM tools, especially Hubspot and Salesforce
Familiarity with working with a Customer Data Platform (CDP)
Familiarity with SQL, javascript or other programming languages
Ability to work independently, and to perform analysis and draw conclusions from the resulting data sets
Proficiency in developing and overseeing the roll out of dashboards, reporting tools, and other data strategy initiatives
Ability to work in a fast-paced, evolving environment while managing multiple projects simultaneously
Excellent communication skills, with the ability to present technical findings to non-technical stakeholders
Ability to work effectively with cross-functional partners
Benefits
Medical with a health reimbursement account
Dental
Vision
Life & AD&D
Long-term & short-term disability insurance
403(B) retirement plan with a discretionary organizational contribution
Generous paid time off
Employee assistance program
Travel assistance plan
Pre-tax commuter spending accounts
Flexible spending accounts
Voluntary Colonial Life group plans
Robust wellness programs through aHealthyMe
Weekly virtual yoga and meditation
WellCents 403(B) advisement
Friendly work environment
Company
Facing History & Ourselves
What we Do: Facing History & Ourselves uses lessons of history to challenge teachers and their students to stand up to bigotry and hate.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.6MKey Investors
Jim Joseph Foundation
2018-06-11Grant· Undisclosed
2013-11-19Grant· $0.6M
2008-12-07Grant· $1M
Leadership Team
Roger Brooks
President and Chief Executive Officer
Anne-Marie Fitzgerald
Chief Operating Officer
Recent News
Jim Joseph Foundation
2023-11-23
Philanthropy News Digest (PND)
2023-11-23
Jim Joseph Foundation
2023-11-23
Company data provided by crunchbase
