GatedTalent - Connecting Top Executive Search Firms And Executives · 7 hours ago
Associate Director | Remote US
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Responsibilities
You’ll lead a pod of up to 5 Social Media Strategists. You ll set the tone for excellence across your team and clients.
Goal Setting: AsD s are directly responsible for setting the goals for every client engagement in their pod.
Best Practices: AsD s are directly responsible for ensuring that every one of their client s follows best practices and our unique methodology for LinkedIn Advertising.
Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It s your responsibility to understand these moments and support your strategist in earning a yes.
Ensure roadblocks are a part of every 1×1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy.
Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.
Qualification
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Required
4+ years experience working at a performance/digital marketing agency (bonus for B2B)
2+ years people management experience
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to team members to ensure joint success
Ability to de-escalate client fires and more importantly, proactively prevent fires from starting!
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You re quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
Company
GatedTalent - Connecting Top Executive Search Firms And Executives
GatedTalent was established in 2017 in response to the need for a secure and sophisticated tool to allow individual executives to share information privately with executive recruiters while supporting GDPR compliancy.