Lundbeck · 5 hours ago

Associate Director Marketing Psychiatry - Remote Opportunity

Deerfield, IL

Full-time

Remote

Senior Level

$180K/yr - $220K/yr

7+ years exp

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Health CareHealth Diagnostics

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Responsibilities

Key contributor to the shaping and evolution of the brand strategy in partnership with the marketing and cross-functional teams

Execute the brand strategy Marketing via NPP and promotional digital channels by utilizing sound marketing principles, analytics, and market research

Develop and optimize HCP NPP and congress activities, including HCP journeys, messaging, etc

Propose innovative digital solutions, ideas and tactics to elevate brand value by meeting unmet customer needs

Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable

Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary.

Participate and consult in brand planning

Serve as the Brand’s primary personal Digital cross-functional point with partners including digital solutions, data & analytics and market research to identify business impactful insights then pull through into marketing execution

Recommend and develop measurement plans and reports to help make business decisions

Leverage omnichannel and multichannel best practices to develop and execute website, CRM, media and in-office marketing tactics

Manage within relevant budgets ensuring projects are completed timely and within scope

Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes

Achieve alignment through collaboration and communication with: brand leadership, data & analytics, market research, sales training, finance, regulatory affairs, product communications, and other cross-functional partners.

Qualification

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Brand MarketingDigital MarketingOmnichannel ExperienceMarket ResearchData & AnalyticsCampaign ManagementRelationship DevelopmentMicrosoft OfficeVendor ManagementSpecialty Pharma ExperienceNew Product LaunchFDA Requirements