Modco Media · 2 days ago

Associate Director Media Insights/Analytics

NYC Metro Area

Full-time

Onsite

Director

$115K/yr - $130K/yr

7+ years exp

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Digital MediaSEO

Insider Connection @Modco Media

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Responsibilities

Manage Analytics & Insights team to support Client’s Analytic needs

Collaborate with the Media team on Strategy and assess Client’s Data and Goals of the campaign

Provide pre-campaign support by determining Data Strategy and Visual Design of Reporting or Dashboard needs

Lead dashboard creation using tools like Tableau, Google Analytics, DCM, AdWords, and Social Data

Conduct post-campaign analysis and provide insights for campaign optimization across all media channels

Develop training resources for reporting analysis and educate team members on reporting tools

Research Analytics and Media-related platforms for in-depth POVs and industry insights

Work directly with leadership to create a collaborative working environment

Provide progress updates and insights to Media Directors on projects

Assist in hiring, training, mentoring, and evaluating team members

Define and execute expansions of reporting & insights capabilities to support the agency’s analytics roadmap

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing data analysisMarketing campaign strategyIntegrated marketing strategiesBI Reporting ToolsSite analyticsDigital Ad ServingComputer skillsProblem-solvingProject managementPresentationCommunication