Silverback Strategies · 4 hours ago

Associate Director of Paid Media

United States

Full-time

Remote

Mid, Senior Level

6+ years exp

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Responsibilities

Act as the direct people manager for a high-performing team of 3-4 Paid Media Managers (account managers), each of whom has their own portfolio of 2-4 clients per person

Hold weekly 1:1s with direct reports; take an active role in coaching, mentoring, and developing employees

Accountable for hiring success onto your assigned team

Play an active role in engaging & retaining high-performing employees

Promote a positive, collaborative, psychologically safe work environment through highly personalized people management techniques

Leverage Asana project management tool to create and assign tasks, ensuring a smooth workflow among Media team members

Join in brainstorming sessions and collaborate with the Senior Director of Paid Media and other key Media stakeholders (Associate Director of Media Planning, Associate Director of Ad Ops & Data) in the continued development of Paid Media best practices

Act as the “right hand” of the Sr. Director of Paid Media to help them set & execute department-level priorities and keep the department running smoothly

Responsible for driving the strategy, innovation and performance of multiple client Paid Media strategies and building long-lasting client relationships

Work independently and with your team to plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals

Collaborate with Client Services and SEO counterparts on cross-channel marketing strategy for clients

Collaborate with Creative team on ad creation and testing plans as well as the Measurement team on CRO improvements, tracking implementation and optimization

Play lead role in developing Paid Media channel strategy for clients, aligned with organizational and marketing goals and KPIs, including Search, Display, Social, and Video

Lead channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations and testing

Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices

Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving, and issue resolution

Act as the “face of Paid Media” for your assigned client(s)

Play a higher-level role in overseeing the success of your direct reports’ clients, assisting with brainstorming or problem solving as needed

Identify upsell and cross-sell opportunities for clients on your team

Clearly and accurately communicate project timelines, managing client expectations and adhering to established internal workflows

Qualification

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Digital MarketingPaid Media ManagementPaid SearchPaid SocialGoogle AnalyticsClient Relationship ManagementProject ManagementService-oriented Mindset