Accelerated Digital Media ยท 2 days ago
Associate Director of Paid Social
Chicago, IL
Full-time
Remote
Mid, Senior Level
7+ years exp
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Responsibilities
Develop and communicate the overall paid social media advertising strategy.
Collaborate with clients or senior management to align paid social efforts with broader marketing objectives.
Stay updated on industry trends and emerging technologies to maintain a competitive edge.
Lead and mentor a paid social specialist team, including setting clear performance objectives and providing guidance.
Oversee campaign planning, execution, and optimization efforts.
Ensure team members are well-equipped to deliver exceptional results.
Build and maintain strong client relationships.
Collaborate with clients to understand their business goals and objectives.
Present strategic recommendations, campaign performance insights, and progress reports to clients.
Develop comprehensive paid social strategies, including budget allocation and audience targeting.
Ensure the creation of effective ad creatives that align with brand guidelines and resonate with the target audience.
Oversee the implementation of advanced audience segmentation and targeting strategies.
Monitor campaign performance using social media analytics tools and other data sources.
Analyze data to identify opportunities for optimization and improvement.
Implement A/B testing and other advanced optimization techniques.
Manage budgets for paid social campaigns, ensuring efficient allocation and adherence to financial goals.
Provide recommendations for budget adjustments based on campaign performance.
Qualification
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Required
Bachelor's degree in Marketing, Advertising, Business, or related field
Extensive experience (typically 7+ years) in paid social media advertising and digital marketing.
Proven track record of successfully managing large-scale paid social campaigns.
Strong leadership and team management skills.
Exceptional analytical skills and proficiency in data analysis tools.
Excellent communication, presentation, and negotiation skills.
In-depth knowledge of social media advertising platforms and emerging trends.
Experience working with a diverse range of clients and industries.
Benefits
Competitive salary and performance-based bonuses
90% company sponsorship for health, dental, and vision
401K with employer match program through Human Interest
Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
In-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
Company
Accelerated Digital Media
Performance marketing agency offering services in search, social and programmatic advertising specializing in high-growth D2C eCommerce.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
