101 applicants

Company

DoorDash · 4 hours ago

Associate Manager, Offline Media

United States

Full-time

Remote

Entry, Mid, Senior Level

$105K/yr - $155K/yr

5+ years exp

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Responsibilities

Own the media planning, implementation, and strategy for key business campaigns across all consumer-facing initiatives supported by print media at DoorDash.

Support growth across all DD audiences w/ cross-media channel management (i.e. video/audio campaign management beyond print media focus above), along with potential for role to flex into campaigns catered to core strategic audiences (examples: Rural/Suburban Americans and the Churned customer base)

Are well versed in offline media tactics, and supporting digital elements, attribution, analytics, and KPI goal setting and achieving that through strategic media plans.

Assist in the annual/quarterly/monthly/weekly offline media strategy, planning, and buying process. Collaborate with external agency partners and internal channel managers, and key business partners (finance, analytics, etc) to set budgets and ensure spend meets financial objectives.

Partner with the media agency and other key vendor partners. Drive maximum return from these relationships. Manage key media vendor relationships with agencies & internal partners: vendor RFPs, test & learn programs, technical tooling/integrations.

Lead constant, iterative improvement of offline planning to hit business goals through stewardship of the measurement roadmap with our analytics and data science teams (attribution, mix modeling, incrementality, marginal efficiency, etc).

Remain ‘customer obsessed but competitor aware’: Advance our understanding of the broader, ever-changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know.

Manage paid media strategies and campaign execution for partners to increase signups and delivery orders in both DoorDash and partner channels.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Offline Marketing StrategyPerformance Marketing KPIsPrint Media TacticsData-Driven DecisionsSQLCross-Channel CampaignsAgency ManagementProject Management

Required

5+ years of experience in managing and executing offline marketing strategy, execution, and measurement.

Deep experience managing campaigns against performance-oriented marketing goals

Intimate understanding of the offline media buying landscape in the US, including measurement partners, media channels, agencies, and inventory networks

Ability to synthesize data, make data-driven decisions and balance quantitative measurement with the ‘art’ of media strategy

Proven experience building out and implementing channel and tactical-level testing frameworks

Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders

Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action

Both in-house management and external agency experience a plus

Benefits

401(k) plan with an employer match

Paid time off

Paid parental leave

Wellness benefits

Several paid holidays

Paid sick leave in compliance with applicable laws

Medical, dental, and vision benefits

Disability and basic life insurance

Family-forming assistance

A commuter benefit match

A mental health program

Company

DoorDash

Glassdoor

3.7

DoorDash is a food delivery platform that connects customers with local and national businesses. It is a sub-organization of DoorDash.

Founded in 2013

San Francisco, California, USA

10001+ employees

http://www.doordash.com

H1B Sponsorship

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