TeePublic · 2 days ago
Associate Marketing Manager, Paid Search
Wonder how qualified you are to the job?
Maximize your interview chances
Insider Connection @TeePublic
Responsibilities
Plan, analyze, and optimize digital marketing campaigns as they relate to the profitable acquisition of customers
Act as the main point of contact and manage the relationship with platform partners
Summarize and report on digital marketing performance using our suite of analytical tools and methods.
Collaborate with our Data Engineer, Data Analyst, Product Management teams and other cross functional teams to develop, test, and optimize our global strategy across the different platforms. Help shape product strategy and execution.
Leverage your analytical abilities to look beyond the numbers in our paid marketing channels and understand how our members interact with our website to grow the business
Actively manage Search, Shopping, and Youtube campaigns
Demonstrate thought leadership and professional communication skills by developing and delivering business facing materials, such as presentations and performance reports
Utilize business acumen to work closely with other teams to identify and fully understand business needs, campaign performance objectives, and growth opportunities
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
2-4 years of paid marketing and channel management experience across Google Ads and Microsoft Ads, with agency or start-up experience preferred
Experience in paid media that drives Direct-to-Consumer and retailer ecommerce outcomes preferred
Deep, hands-on experience using some or all of the following: Google AdWords, Google Analytics
Advanced spreadsheet skills including functions, pivot tables and lookup tables
Strong experience with pulling and manipulating data to prepare regular performance reports, synthesize results and make recommendations
Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment
Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world
Preferred
Familiarity with Google Shopping and product feeds
Search Ads 360, Google Merchant Center, YouTube Studio experience
Google Ads Certified
Benefits
Medical insurance
Dental insurance
Vision insurance
Disability insurance
401(k)
Employee Assistance Program (EAP)
Parental leave
Unlimited vacation
Company-paid holidays
Company
TeePublic
TeePublic, which is basically a Kickstarter for T-shirts. Users can pledge to buy designs that they like, and if a shirt gets at least 30