Unisys · 5 hours ago
Associate Paid Media
Pennsylvania, United States
Full-time
Remote
Entry, Mid, Senior Level
5+ years exp
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Responsibilities
Develop long and short-term paid media strategies for maximum impact.
Execute a combination of audience development, segmentation, and hyper targeting campaigns to reach ideal customers across business lines.
Manage campaign development and deployment across vendors, platforms and internal stakeholders.
Contribute to ABM campaign development and execution with stakeholders and vendors.
Coordinate and manage ad creative trafficking across vendors and platforms.
Monitor and optimize paid media campaigns across various channels, including programmatic, CTV, OOH and other industry-standard channels.
Manage budgets; monitor and adjust spend in real time across multiple tracking tools.
Maintain measurement strategies for campaigns, leveraging using UTMs/SFDC campaign codes and other methods.
Identify innovative ways to reach target audiences leveraging various media channels.
Research and report relevant trends in cross-channel tactics and platforms, including social, search, programmatic, OOH, DOOH, Tier 1 pubs, endemic, etc.
Manage billing and invoice process with media vendors.
Own communication and recurring meetings with media vendors and other partners.
Collaborate with cross-functional teams, including content, creative, communications/PR, web publishing, and social, to align paid media efforts with overall marketing goals.
Stay on top of paid media best practices and general marketing trends.
Qualification
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Required
Bachelor's degree in Marketing, Business, or a related field.
Expert knowledge of paid media strategy development, campaign creation, management and optimization.
5+ years experience running B-B global media campaigns across: social, search, programmatic, OOH, DOOH, Tier 1 pubs, endemic, etc.
Possess a understanding of omnichannel paid media strategies on a global scale.
3+ yrs experience running ABM campaigns.
Excellent project and time management skills.
Ability to thrive in a remote work environment.
Effective communication and collaboration skills.
Knowledge of website analytics measurement methodology and measurement platforms, including Google Analytics and Campaign Manager 360.
Knowledge of common ad platforms to support and execute across channels when team members are out, specific to B-B (LinkedIn, search, programmatic).
Strong analytical, results-driven mindset.
Excellent writing and presentation skills.
Company
Unisys
Unisys is a worldwide information technology company. They provide a portfolio of IT services, software, and technology that solves
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$485M2020-10-29Post Ipo Debt· $485M
2010-01-19Acquired
2009-09-11IPO
Leadership Team
Mike Thomson
CEO
Peter Altabef
Chairman and Chief Executive Officer
Recent News
2024-12-10
2024-12-10
2024-12-05
Company data provided by crunchbase
