CONMED Corporation · 6 hours ago
Associate Product Manager - Power
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Responsibilities
Execute activities to maintain a robust marketing funnel which increases customer awareness of your product area. Use defined metrics to track the creation of sales opportunities and won/lost results in our CRM platform. Refine marketing activities through this learning.
Partner with the Corporate Marketing Communications team to execute digital marketing campaigns. Evaluate the effectiveness of such programs and drive improvements.
Create promotional, educational, clinical and other support programs and materials to grow existing and newly launched products.
Partner with Sales and Finance team members to implement pricing/financial programs & promotions for new and existing products to meet corporate financial goals.
Partner with Sales leaders and Health Care Systems managers to execute IDN conversion efforts for the Hall Power portfolio. Support GPO & IDN RFP’s through competitive pricing analysis and competitive cross reference support.
Develop and update competitive intelligence and establish product positioning, sales force training and education that incorporates competitive intelligence.
Align and support cross functional teams including R&D, S&OP, Quality, Regulatory, Customer Experience, and Manufacturing to drive commercial success of the assigned portfolio.
On occasion will work with surgeons and sales representatives in operating room environment to support and promote CONMED’s products
Attends major conventions to meet with both external and internal stakeholders
Responsible for management of assigned expenses within budget
Core team member for NPD supporting the marketing deliverables as defined by external regulatory bodies such as FDA, Notified Body etc.
Analyze market research data to understand trends, market changes, unmet needs to develop recommendations to identify strategies and tactics for growth of the Hall Power portfolio as well as develop a multigenerational product pipeline.
Support Product Portfolio optimization activities for your product area.
Qualification
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Required
2 years related experience in successful marketing and sales roles in the medical device industry
Understanding of basic digital marketing principles and tools
High level of personal responsibility and ownership
Creative problem-solving skills
Ability to lead and contribute to interdisciplinary teams with demonstrated results
Proven ability to execute projects within timeline and budget
Demonstrated strong organizational and communication skills
Demonstrated ability to build relationships
Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint
Must be fully vaccinated and proof of a COVID-19 vaccine before your start date
Ability to meet with customers at hospitals and to be a member of a credentialing agency
Preferred
BS in Marketing or Business administration
Experience in the specific market segment
Experience using a CRM system (ie Salesforce)
Company
CONMED Corporation
CONMED is a global medical technology company that specializes in the development and sale of surgical and patient monitoring products and services that allow our physician customers to deliver high quality care and as a result, enhanced clinical outcomes for their patients.
Funding
Current Stage
Public CompanyTotal Funding
$700M2022-05-31Post Ipo Debt· $700M
2012-07-16Acquired
2003-01-01Post Ipo Equity
Recent News
2024-12-04
2024-06-04
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