Momentus Technologies · 1 day ago
Associate Product Marketing Manager
Washington, DC
Full-time
Remote
Entry, Mid, Senior Level
5+ years exp
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Responsibilities
Collaborate with teammates to conduct market research, segment the market and understand customer pain points, goals, challenges, buyer personas, industry trends, and competitive landscape and develop Ideal Customer Profiles (ICPs).
Identify opportunities to differentiate our software and meet customer pain points.
Develop clear, compelling product positioning and articulate our value proposition to target personas – event managers, operations, sales and finance teams at world-class venues.
Collaborate with the marketing team to produce infographics, videos, customer success stories, webinars, blog posts and sales enablement tools.
Develop engaging website content that improves lead generation.
Lead product launches, ensuring cross-functional alignment across product, sales, solution engineering, services, RevOps and marketing teams.
Define and execute go-to-market plans for new features and product updates.
Create compelling campaigns to prospects and customers that drive adoption and engagement.
Provide the sales team with resources to effectively communicate product value – pitch decks, sell sheets, infographics, videos and battlecards.
Train sales teams on product positioning and differentiation strategies.
Ability to organize sales enablement resources (SharePoint, Brandfolder, etc.).
Track and analyze key metrics to measure the success of marketing initiatives.
Use data insights to iterate on strategies and inform future campaigns.
Qualification
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Required
5+ years of product marketing experience in B2B SaaS.
Excellent written and storytelling skills. We serve the live entertainment industry and want to engage our audience with compelling stories!
Proven experience with go-to-market strategies and product launches.
Strong understanding of customer segmentation and buyer personas.
Proficiency in HubSpot and analytics platforms.
Ability to thrive in a very fast-paced, collaborative environment.
Preferred
Experience working in the event management or venue operations industry is a plus.
Passion for live events.
Benefits
Exceptional 401k Match: We've got your financial future covered. Enjoy an 80% match of the first 10% deferral up to 8K.
Unlimited Time Off: Rest and recharge on your terms. While there's no limit, we recommend a minimum of 15 days off because your well-being matters.
Paid Parental Leave: Celebrate life's milestones and bond with your new bundles of joy. We're there for you during those precious moments.
No Dress Code: Smart, independent people like you choose what they wear.
Flexible Career: We believe in work that works for you. Get the job done where and when you work best. It's about winning at life by loving your job.
Two tickets valued up to $500 to attend events hosted by our valued customers, fostering strong relationships and industry connections.
CEO Impact Award: Recognizing our employees' dedication to our values with a custom pair of shoes as a token of appreciation for their commitment.
Professional Development: Unlock unlimited training opportunities through LinkedIn Learning to sharpen your skills and advance your career.
Company
Momentus Technologies
Momentus Technologies is a software development company that offers end-to-end solutions for venue and event management.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Alex Alexandrov
CEO
Jennifer Keirnan
Chief Customer Officer
Recent News
2024-05-23
Company data provided by crunchbase
