FIFCO USA · 17 hours ago

Associate Social Media Manager

United States

Full-time

Remote

Entry, Mid Level

$85K/yr - $127K/yr

3+ years exp

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Hiring Manager

Bridget Gruber

Insider Connection @FIFCO USA

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Responsibilities

Create, manage, and execute social media strategies for the brand portfolio.

Effectively communicate and engage with consumers according to outlined social media plans.

Collaborate with Brand and Compliance teams to ensure all social media content adheres to industry regulations at local, state, and national levels.

Concept, develop, and present annual integrated social media plans.

Responsible for creating all social media content for the brand portfolio in line with the strategy.

Collaborate with Internal Communications to create and distribute documents that inform employees about trending topics related to the brand portfolio.

Negotiate influencer contracts, manage campaign delivery and performance, and oversee billing processes. Track and report on budgets, costs, and trends.

Create an annual newsletter calendar for the brand portfolio, developing newsletters and sourcing visual content.

Assist with copywriting needs for brands or other members of the commercial team (sales, marketing, etc.).

Create social media ad campaigns highlighting relevant products in core markets, working with brand teams to refine targeting.

Manage community interactions, responding to consumer comments and private messages in the brand voice, and fostering conversations centered around the brand portfolio and its programs.

Assist consumers directly or relay their issues to consumer affairs for support when necessary.

Manage the Social Media Brand Portfolio Budget (up to $120K annually), ensuring cost-effectiveness and optimal allocation of resources, including external agencies and joint efforts with internal stakeholders. Develop insights and key learnings for quarterly reporting.

Lead Influencer & Content Creator Strategy for social media and provide executional support from identification, through content creation, posting and reporting.

Work in partnership with Procurement and legal on influencer contracts and payments. Lead KPI setting and measurement for influencer executions and make recommendations for optimizations.

Actively commit to supporting a diverse and inclusive work environment.

Perform other duties as required.

Qualification

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Social Media ManagementContent CreationProject ManagementSocial Media AnalyticsInfluencer MarketingBudget ManagementHootsuiteSprout Social