dentsu · 1 day ago

Associate Strategy Director, Performance Creative - Temporary

California, United States

Full-time

Remote

Mid, Senior Level, Lead/Staff

$50.62/hr - $82.11/hr

6+ years exp

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Responsibilities

Gather data from multiple sources and reporting findings to clients and our teams to determine appropriate next steps.

Lead workshops and brainstorming sessions, demonstrating client management skills and facilitating discussions that consider our client's goals and best practices.

Develop creative test strategies and roadmaps, including coordinating with other agency teams to ensure the sound execution and measurement of test plan recommendations.

Lead the development of creative briefs that outline a strategy and project's goals which includes goals, requirements, target audiences, creative deliverables and developing messaging, creative considerations, and positioning for brands.

Use insight tools to develop meaningful audience insights that inspire relevance into creative implementation.

Understand and organize client challenges to find solutions that extend the brand through the full-funnel experience and lead better performance.

Work with media teams to understand their channel strategies and audience breakdowns for proper full funnel activation.

Work with the Accounts and PMs to ensure tracking of tasks and deliverables are met.

Work with creative teams to translate client challenges into inspiring creative strategies, ensuring the creative is on strategy and aligned with expectations.

Operate as a solutions architect, sitting centrally between several Dentsu services (creative, customer strategy, analytics, media, data, research and technology).

Build decision trees to visualize the logic behind how a message is served to select consumers.

Ensure accurate quoting for the finance and leadership teams for projects.

Qualification

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MarketingCreative strategiesDynamic Creative OptimizationData analysisAudience insightsMarketing research toolsAgency disciplinesClient management

Required

6+ years' experience in a marketing position.

3+ years' experience developing performance and creative strategies.

Excellent knowledge of Dynamic Creative Optimization and working with a DCO platform.

Bachelor’s degree in business related field.

Experience with motivating clients, our teams or other strategists to approach solving marketing challenges in new and improved ways.

Translate data, uncover insights that inform strategic communication planning and execution.

A compelling storyteller, endlessly curious and questioning, with an ability to shift perspectives and reveal valuable insights and creative opportunities through data and collaborative narratives with all levels of the agency and its partners to achieve growth.

Well versed in multiple marketing research tools and methodologies – from new ways of applying technology to conduct primary research, a deep working knowledge of 3rd party research, secondary research and social listening.

A demonstrated fluency working with multiple agency disciplines including direct mail, media, social, content, UX, analytics and technology.