Associate Targeting Strategist @ Medscape | Jobright.ai
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Medscape · 7 hours ago

Associate Targeting Strategist

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BiotechnologyHealth Care

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Responsibilities

Provide strategic guidance on construction of audiences relevant to brand needs
Support internal teams with audience construction by submitting tickets and providing results
Manipulate data to support marketing audience construction and analysis
Coordinate with internal teams to meet needs around custom requests
Develop a detailed understanding of Salesforce process for clear communication and transfer of information to program execution teams
Create and communicate pre-sales and sold deal targeting details in Salesforce
Liaison between Salesforce and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing)
Manage targeting process for sold deals from receipt of audience to upload for launch
Gain a strong understanding of Medscape’s targeting capabilities and suite of products

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Microsoft Office proficiencyOnline healthcare marketingSales developmentSalesforceRelationship building

Required

Bachelor's degree required
Proficiency with Microsoft Office products is required
Team player with strong organizational and relationship building skills
Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
Problem solving and troubleshooting skills
Strong verbal and written communication skills

Preferred

2+ years online healthcare marketing, and/or sales development experience preferred

Company

Medscape

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Medscape provides integrated medical information and educational tools online for primary care physicians and health care professionals. It is a sub-organization of WebMD.

Funding

Current Stage
Public Company
Total Funding
$21M
2001-12-27Acquired· undefined
1999-09-27IPO· undefined
1999-03-18Series Unknown· $21M

Leadership Team

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Christina Hoffman
SVP/ Chief Strategic Officer
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Amenah Jaffery
Director, Strategic Partnerships
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Company data provided by crunchbase
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