David Energy · 23 hours ago

B2B Marketing Lead

United States

Full-time

Remote

Senior Level

$140K/yr - $170K/yr

5+ years exp

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Responsibilities

Demand Generation: Continue testing and developing our current strategy to scale our top-of-funnel efforts, increase B2B qualified leads, and support our sales-driven go-to-market motion.

Strategy Development: Build an integrated strategy across content marketing, organic and paid social, trade publication partnerships, events, Google Ads, and sales enablement.

Brand and Content: Partner with our Brand and Content Lead and Senior Product Manager to refine the B2B brand, messaging, and positioning in the franchise market.

Sales Enablement: Support the Sales and Business Development teams by creating sales collateral and enablement materials (with support from our Brand and Content team).

Events: Drive the strategy and execution of trade shows, conferences, and networking events in partnership with our Event Marketing Manager.

Budget and Reporting: Work with the Head of Marketing to manage the budget forecast and reporting on all B2B marketing initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing strategyDemand generationSales enablementContent marketingSocial mediaGoogle AnalyticsHubSpotNetworking eventsTrade showsReporting metricsFranchise marketingMulti-unit operatorsFood & beverage marketingFitness business marketing

Required

Track record of building the B2B marketing or growth function at an early-stage startup.

Prefers the pace, uncertainty, and excitement of scaling an early-stage start-up.

5+ years experience in B2B marketing strategy and execution.

Experience with a wide range of B2B marketing tactics, including but not limited to content marketing, demand generation, partnerships, social media, referral programs, and more.

Strong analytical skills to evaluate program + campaign effectiveness, including selecting + building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics