Cars Commerce · 1 day ago
B2B Marketing Strategist, ABM Enterprise
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Responsibilities
Partner with enterprise sellers and program management teams to identify and prioritize high-value accounts in need of a tailored B2B marketing approach
Assist in the development of sales proposals and RFPs, with a strong focus on platform strategy and go-to-market positioning
Outline unique enterprise client opportunities, such as white-label marketplaces and captive lending solutions, for internal vetting and consideration
Ensure tailored enterprise storytelling and material development aligns with the larger product marketing strategy
Collaborate across relevant B2B marketing groups to ensure the proper assessment and enablement for tailored applications of our solution set, such as certification programs or Tier 1 to Tier 3 white-labeled technology implementations
Partner with Program Management teams to pursue product endorsements, media boost program participation, and other revenue opportunities at the OEM program level
Create and maintain quarterly material libraries to ensure teams can effectively educate OEMs, Lenders, and OEM program facilitators on our suite of solutions
Maintain a library of relevant insights and data claims to leverage with Enterprise clients, including research on financing, CPO shopping, and Tier 1 to Tier 3 shopping experiences
Build automated solutions for Account Based Marketing tactics that can widen the team’s impact and scale
Help uncover and develop case studies center on the successful outcomes Enterprise accounts have seen from leveraging our solutions
Develop sequential messaging strategies that best engage a target clients key decision makers through our own Cars Commerce leaders
Maintaining a consistent brand experience for Cars Commerce through language, graphics, and product positioning.
Partner with Strategy and Finance teams to monitor public releases and news surrounding Enterprise accounts, and translate those findings into tailored marketing approaches
Qualification
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Required
Bachelor’s Degree in marketing or related field, or equivalent experience
Minimum 3 years experience in marketing strategy or account based marketing work, preferably in an agency or enterprise sales setting
Proven experience and success working between teams, both independently and in leadership roles
Strong analytical skills with the ability to interpret data and derive actionable insights.
Exceptional written and verbal communication skills
A high tolerance for ambiguity and complexity with the ability to quickly change focus, overcome obstacles, and balance the needs of the moment with longer-term goals
Preferred
Experience in the automotive or lending industries
Benefits
Medical, Dental & Vision Healthcare Plans
New Hire Stipend for Home Office Set-Up
Generous PTO
Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Company
Cars Commerce
Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars.
Funding
Current Stage
Late StageTotal Funding
unknown2014-08-05Acquired
Leadership Team
Recent News
2024-04-25
2024-04-25
Company data provided by crunchbase