NLC Health Ventures · 14 hours ago
B2B Performance Marketer
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
You will be integrally responsible for digital lead generation and conversion
You will be part of NLC’s commercial team consisting of marketing and account development professionals
Build out our digital engagement strategy and campaigns
Work with our customer focused teams in NLC including Venture Finance, Account Development, and our Venture Clusters, to set and drive the right KPI’s across our sales funnels
Work with cross-functional teams to create the right content to improve sales funnel conversion
Ensure effective spend of marketing creation and activation budgets
You will drive agency selection and engagement
Manage and drive our digital engagement and IT infrastructure required for performance marketing
You will be the driving force behind NLC’s digital engagement strategy, owning the development and execution of campaigns across all online channels
You will be the lead generation expert, creating and optimising campaigns to attract and convert high-quality prospects for our Venture Finance, Account Development, Venture Cluster and Talent Acquisition teams
This includes crafting compelling content in collaboration with cross functional teams
Leveraging marketing automation tools and CRM systems to nurture leads and drive conversion
You will be responsible for tracking and analysing campaign performance, using data to continuously improve results and report key insights to stakeholders
You will ensure effective spending of the digital engagement budget effectively, maximising return on investment
You will optimise NLC’s marketing technology stack, ensuring we have the right tools and systems in place to achieve our goals
You will drive relationships with external marketing agencies and partners, ensuring effective collaboration and adherence to project timelines and budget
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration or a related field
3+ years of proven success in B2B or B2C performance marketing, with a focus on digital channels
A highly motivated and results-orientated individual with a strong work ethic and a passion for driving growth
Team player with the capacity to collaborate across teams
Proven ability to manage projects effectively and collaborate seamlessly with external partners
Strong understanding of digital marketing best practices and a data driven approach to campaign optimisation
Fluent in English
Preferred
Experience working in or with the Healthtech industry
Benefits
Remuneration at par with the startup industry, including equity (own our joint success).
Company
NLC Health Ventures
NLC Health Ventures - is dedicated to advancing health, making it accessible for everyone.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$6.54MKey Investors
Coöperatie VGZ
2024-06-03Corporate Round· $6.54M
2019-01-04Seed
2017-10-01Seed
Leadership Team
Bert-Arjan Millenaar
Founder & CEO
Recent News
2024-06-04
2024-06-03
Company data provided by crunchbase
