Guideline · 6 hours ago

B2B Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$138K/yr - $156K/yr

5+ years exp

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Responsibilities

Shape our core 401(k) product message: Define strategic initiatives and product / feature launch priorities to evolve our market position in the 401(k) and workplace benefits ecosystem

Champion the voice of the customer: Dig into data and conduct research to understand and effectively advocate for our employer customers and prospects across SMB and enterprise verticals.

Test and learn to drive growth: Collaborate with product, marketing, and sales to test new and existing messaging, ensuring that we continually strengthen our employer value proposition.

Evolve our sales pitch: Partner closely with sales leadership to support sales enablement, competitive analysis, sharpening our pitch and developing collateral to drive sales efficacy.

Track the industry: Track industry trends, competitive best practices, and evolutions in the workplace benefits ecosystem to help us take advantage of emerging market trends.

Partner with legal and compliance: Ensure all messaging is accurate, compliant, and upholds regulatory standards.

Qualification

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Product MarketingData ProficiencyGo-to-Market StrategyB2B2C MarketingFintech ExperienceHR Tech ExperienceLookerAmplitudeCustomer ResearchCompetitive Analysis