Guideline · 7 hours ago

B2B Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$124K/yr - $156K/yr

5+ years exp

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Responsibilities

Shape our core 401(k) product message: Define strategic initiatives and product / feature launch priorities to evolve our market position in the 401(k) and workplace benefits ecosystem

Champion the voice of the customer: Dig into data and conduct research to understand and effectively advocate for our employer customers and prospects across SMB and enterprise verticals.

Test and learn to drive growth: Collaborate with product, marketing, and sales to test new and existing messaging, ensuring that we continually strengthen our employer value proposition.

Evolve our sales pitch: Partner closely with sales leadership to support sales enablement, competitive analysis, sharpening our pitch and developing collateral to drive sales efficacy.

Track the industry: Track industry trends, competitive best practices, and evolutions in the workplace benefits ecosystem to help us take advantage of emerging market trends.

Partner with legal and compliance: Ensure all messaging is accurate, compliant, and upholds regulatory standards.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingData ProficiencyStrategic PlanningB2B2C MarketingFintech ExperienceHR Tech ExperiencePayroll ExperienceSales EnablementMarket ResearchLookerAmplitudeCustomer ResearchCompetitive Analysis