Certus · 1 day ago

B2C Sr. Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Partner with business leaders to align on company goals and translating them into actionable marketing roadmaps.

Actively partners with product management to align product and marketing roadmaps, prioritizing based on opportunity size and business strategy.

Works closely with key stakeholders to ensure effective go-to-market planning and execution.

Partner with performance marketing stakeholders to develop and execute marketing plans for assigned markets and/or products - including, PPC, SEO, Email, Content, Social, Affiliate, etc.

Achieves business goals and B2C growth objectives through continuous analysis and performance optimization.

Understands the products and services offering and approach of key competitors; communicates products and services differentiation and creates feedback loops with senior leadership and product managers.

Drives effective product positioning and messages backed by market research and user segmentation.

Manages direct reports and provides strategic guidance, aligning with business goals and needs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2C MarketingMarketing StrategyPerformance OptimizationGTM Launch PlansProject ManagementTeam ManagementMarketing ToolsConsumer InsightsMarket Research

Required

5+ years of Product Marketing experience in a Sr Manager/ Manager capacity.

3+ years of experience in managing direct report. Demonstrable experience managing and growing members of the junior team.

Highly analytical decision maker. Adept at translating consumer and performance insights into strategic roadmaps.

Strong background in B2C marketing. Expert at developing and orchestrating effective B2C marketing strategy and GTM launch plans, including methods for customer acquisition, retention, performance optimization, and measuring effectiveness.

Ability to drive projects forward while staying laser focused on the big picture and strategy.

Thrives in a fast-paced and dynamic work environment. Ability to prioritize multiple projects to achieve business objectives.

Has excellent communication skills and can provide constructive feedback to management along with recommendations for performance improvements.

Proficient with analytical and marketing tools.