ExpansionJS ยท 10 hours ago
Behavioral Design Specialist
United States
Full-time
Remote
Mid Level
Maximize your interview chancesDigital MarketingMobile Apps
Hiring Manager
Renee Surratt
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Responsibilities
Conduct research on user behavior, preferences, and motivations using surveys, interviews, and analytics.
Analyze data to identify patterns, friction points, and opportunities for behavioral interventions.
Stay updated on behavioral science research and apply relevant principles to product design.
Design systems that incentivize desired user actions through gamification, nudges, or other behavioral techniques.
Collaborate with UX/UI teams to create intuitive interfaces that guide user behavior effectively.
Test and refine behavioral triggers such as notifications, rewards, or prompts for action.
Implement game mechanics (e.g., points, levels, badges) to increase user engagement and retention.
Create feedback loops that reward users for completing tasks and achieving milestones.
Develop strategies to reduce churn by reinforcing positive behaviors.
Work closely with product managers, designers, and engineers to embed behavioral design principles into the product roadmap.
Partner with marketing teams to craft campaigns that resonate with user psychology and behavior.
Define and track key performance indicators (KPIs) related to user behavior (e.g., engagement rates, retention rates).
Conduct A/B testing and experiments to evaluate the effectiveness of behavioral interventions.
Use data-driven insights to iterate and improve the product experience.
Ensure all behavioral design practices are ethical, transparent, and in the best interest of the user.
Avoid manipulative tactics that could harm user trust or satisfaction.
Qualification
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Required
Background in psychology, behavioral science, human-computer interaction (HCI), or a related field.
Strong understanding of behavioral economics, cognitive biases, and motivational theories.
Proficiency with data analytics tools (e.g., Google Analytics, Tableau) to analyze user behavior.
Experience in UX/UI design or product management.
Excellent communication and storytelling skills to convey complex concepts to stakeholders.
Ability to balance user needs with business objectives.
Company
ExpansionJS
ExpansionJS is a software development company that provides web development, mobile app, and digital marketing services to clients.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
Justin Brach
Chief Executive Officer
Company data provided by crunchbase
