The Village Market ® · 8 hours ago
Brand and Design Associate- Our Village United, Inc.
United States
Full-time
Remote
Mid Level
$55K/yr - $60K/yr
3+ years exp
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Responsibilities
Lead the development of brand-building strategies that resonate with the nonprofit’s mission of supporting businesses
Create and implement weekly, monthly, and annual brand marketing strategies to increase awareness, engagement, and support for the nonprofit’s services
Continuously monitor and evaluate the performance of these strategies, making data-driven adjustments to enhance impact
Develop messaging strategies tailored to key audiences, including business owners, community partners, and donors
Oversee program-specific research efforts, including insights into business needs, segmentation, competitive analysis, and industry trends
Provide transparent weekly, monthly, and annual reports on the performance of marketing initiatives, sharing insights with leadership and stakeholders to drive improvements and identify opportunities
Use data to refine brand strategies and maximize opportunities for business engagement and community impact
Partner with internal teams, including communications associates, program managers, development staff, and community outreach, to support nonprofit initiatives through brand and marketing plans
Collaborate with external partners, such as community business leaders and insights organizations, to develop impactful campaigns that support the nonprofit’s goals
Work with marketing teams to craft messaging that reflects the nonprofit’s mission, vision, and core values, while meeting the needs of business owners and partners
Stay informed about industry best practices and emerging marketing trends that align with nonprofit sector challenges
Develop creative, mission-driven messaging that strengthens the nonprofit’s brand identity, while fostering business acquisition and community engagement
Lead the creation of digital design solutions for nonprofit programs and services, including websites, promotional graphics, social media content, email campaigns, and fundraising initiatives
Utilize design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other tools to produce high-quality, visually compelling assets that align with the nonprofit’s branding
Create innovative and mission-aligned digital design solutions for websites, product graphics, email templates, social media, and photography, ensuring they reflect the needs of businesses served by the nonprofit
Ensure all design outputs maintain consistency with the nonprofit’s visual and messaging guidelines across all platforms
Lead social media campaigns that raise awareness about the nonprofit’s services for businesses and its impact on the community
Develop and manage a social media content calendar to maintain a consistent and mission-driven online presence
Engage with influencers and community partners to strengthen the nonprofit’s brand awareness in the business community
Monitor the organization’s social media presence, ensuring respectful, appropriate engagement, and timely responses to inquiries
Analyze social media performance data to assess whether campaigns meet objectives, report insights to leadership, and recommend improvements
Coach staff and volunteers on content creation best practices that align with nonprofit and business engagement goals
Qualification
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Required
Bachelor’s degree in a related field or 3-5 years of experience in design and social media management, preferably within a nonprofit or business development context
Proven experience with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and similar tools
Demonstrated ability to make data-driven decisions, with experience working with ROI models and nonprofit impact metrics
Excellent communication skills, with the ability to engage confidently with senior leadership, business partners, and community stakeholders
Strong understanding of marketing tactics in both the nonprofit and business sectors, with experience in digital marketing, SEM/SEO, and social media
Proven experience in project management, with strong organizational and multitasking skills
Ability to collaborate effectively in a team-oriented environment, especially within a nonprofit setting
Proficiency in various marketing and communication software
Experience managing risk and budgets, with a focus on maximizing resources to achieve nonprofit goals
Benefits
Health Benefits
Company
The Village Market ®
A community-driven economic vehicle, the Village Market moves entrepreneurs from theory to practice.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Herberto Horne
Sponsorships and Partnerships Lead
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