ServiceNow · 5 hours ago
Brand Director, Brand Media – Brand Marketing
San Francisco, CA
Full-time
Remote
Director/Executive
$170K/yr - $296K/yr
10+ years exp
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Responsibilities
Lead the development and execution of the AMS region’s brand media strategy in alignment with global brand objectives.
Collaborate closely with the Global Head of Brand Media and Sponsorships to shape the Connections Strategy, Creative Media Ideation, and activation initiatives.
Oversee the planning, management, and optimization of brand media campaigns in partnership with our media agency, internal digital planning and buying team, analytics team, brand strategy team, and creative agency.
Ensure that media investments deliver against brand objectives and drive measurable business outcomes.
Manage and mentor a team of media and sponsorships subject matter experts (SMEs), fostering a culture of collaboration, innovation, and continuous learning.
Drive the team's growth by conducting regular media learning days and workshops to enhance ServiceNow's understanding of the media landscape.
Act as the primary liaison between the AMS brand media team and key stakeholders, including brand leadership, field marketing, and the Digital Acquisition Strategy and Analytics group.
Ensure alignment and effective communication across all relevant teams to achieve unified brand objectives.
Lead the development of competitive insights and media performance analysis to inform strategic decision-making.
Drive continuous improvement by analyzing campaign performance data and implementing optimizations to enhance effectiveness and efficiency.
Qualification
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Required
Proven experience (10+ years) in brand media planning, buying, and sponsorships within a large-scale organization or agency, with a strong focus on the AMS region. Enterprise B2B experience is a plus.
Demonstrated ability to lead and manage high-performing teams in a fast-paced, dynamic environment.
Strong strategic thinking, analytical, and problem-solving skills, with a deep understanding of media performance metrics and optimization techniques.
Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams and stakeholders.
Experience working with media agencies, creative agencies, and internal marketing teams.
Strong knowledge of the media landscape, including emerging trends, competitive insights, and innovative media strategies.
Benefits
Health plans, including flexible spending accounts
401(k) Plan with company match
ESPP
Matching donations
Flexible time away plan
Family leave programs
Company
ServiceNow
ServiceNow is an AI platform that delivers IT operations, field service management, and app engine solutions.
10001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (650)
2022 (816)
2021 (565)
2020 (420)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity
2012-07-20IPO
2012-03-20Private Equity· $10.98M
Leadership Team
Bill McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
Recent News
bloomberglaw.com
2024-12-13
Company data provided by crunchbase
