Tactacam · 1 day ago

Brand Director, FeatherSnap

United States

Full-time

Remote

Director/Executive

8+ years exp

Maximize your interview chances

E-CommerceRetail

Hiring Manager

Courtney Cook

Insider Connection @Tactacam

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop a nature-forward, tech-savvy brand strategy that positions FeatherSnap as the must-have smart bird feeder for bird enthusiasts and tech lovers alike.

Ensure the brand strategy aligns with the company’s mission, vision, and overall business goals.

Design and execute ambitious, high-impact marketing campaigns that capture the imagination of both nature lovers and tech-savvy audiences.

Build brand awareness through creative storytelling that resonates with FeatherSnap’s core customer base.

Lead the charge on product launches, making each introduction a significant market event that generates buzz and excitement.

Develop and execute launch strategies that dominate headlines and position FeatherSnap as an innovative leader in the smart home ecosystem.

Partner with product and sales teams to create seamless strategies that highlight FeatherSnap’s innovations.

Ensure cross-functional collaboration to deliver a unified brand message that extends beyond products to a broader movement.

Stay ahead of market trends by blending insights from consumer behavior, nature, and technology to continuously refine the FeatherSnap brand narrative.

Use these insights to fuel brand growth and customer engagement.

Manage and optimize the FeatherSnap marketing budget, ensuring investments are strategically allocated to deliver high ROI.

Use data-driven insights to refine spending strategies and maximize brand exposure.

Leverage market insights and performance data to optimize campaigns and drive customer engagement, ensuring FeatherSnap’s continuous growth and success.

Monitor key performance metrics and adjust campaigns for maximum effectiveness.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand ManagementMarketing StrategyProduct LaunchesData-Driven InsightsTech Industry ExperienceSmart Home ProductsOutdoor Products ExperienceCollaboration Skills

Required

Bachelor’s degree in marketing, communications, business, or a related field.

8+ years of experience in brand management or marketing, with a proven track record of developing and executing successful brand strategies and campaigns.

Strong ability to lead product launches and deliver creative campaigns that resonate with target audiences.

Data-driven mindset with experience using market insights to refine strategies.

Exceptional communication, leadership, and collaboration skills.