HealthEquity · 4 hours ago

Brand Insights Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $160K/yr

5+ years exp

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Financial ServicesHealth Care

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Responsibilities

Collaborate across internal teams and with external agencies to identify, design, and execute customized market analyses that address HealthEquity’s business challenges and opportunities.

Conduct research to measure HealthEquity’s brand impact and performance in the market.

Ideate and conduct primary research by writing questionnaires, working with various internal tools and databases, analyzing raw data, creating reports from scratch, and presenting and sharing results with various stakeholders.

Synthesize and share relevant primary and secondary learnings into actionable insights for stakeholders.

Track, organize, and share market trends to inform brand-aligned thought leadership and content creation.

Champion market research best practices by organizing and generously sharing knowledge and lessons learned from projects and cross-functional collaboration across the company.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Market researchData analysisMicrosoft OfficeQualtricsUserTestingQualitative researchQuantitative research

Required

5 + years of experience with marketing research, insights, and analytics, demonstrating a strong track record of success

8+ years of experience in marketing or closely related field

Bachelor’s degree in a relevant field (Business, Marketing, or related field) is a plus

Proficiency in the comprehensive collection, analysis, and interpretation of both qualitative and quantitative research, translating data into actionable insights.

Exceptional presentation skills—effectively disseminating research insights to collaborators and key decision-makers, bridging the gap between data and strategy.

Comfortable working autonomously and in collaborative settings

Advanced expertise in Microsoft Office programs (especially Excel and PowerPoint)

Intermediate to advanced expertise in real-time survey and feedback tools like Qualtrics, UserTesting, etc.