Moose Toys · 3 days ago

Brand Manager, Global

Los Angeles, CA

Full-time

Onsite

Mid Level

$95K/yr - $100K/yr

3+ years exp

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Responsibilities

Assist in the development and execution of Brand strategy and Marketing strategy, starting at the brand directional outline stage, identifying market gaps based on an intimate understanding of retailer and competitive activity across all markets.

Partner with product team to define line plan architecture.

Present Global NPD findings and action plans to launch, drive and maintain brand performance.

Lead brand, product research and TVC briefs, analysis, and execution with sign-off from key partners, ensuring recommendations can be launched & supported across multiple markets simultaneously.

Lead post-season-launch analysis & performance vs. the competitive landscape to inform future season planning, increasing category share and increased gross sales.

Lead Global exclusive product development opportunities, with a clear understanding of the size of opportunity vs. the resource requirements to drive a balanced retail margin and increased.

Drive global forecast planning, monthly maintenance and reporting to Sr. management and support sales & operations with OTIF.

Support A&P budget planning, identify cost efficiencies, in-season reallocation and brand level financial planning.

Qualification

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MarketingConsumer MarketingConsumer InsightsProduct DevelopmentPackaging Development