NEOWIZ · 1 day ago
Brand Manager (EU/UK-based, globally operating)
NEOWIZ SANTA MONICA
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Serve as the vision holder for the product, ensuring the brand aligns with its core values, target audience, and market positioning.
Act as the expert on the target market and fans, leveraging insights to inform strategy, communication, and creative execution.
Develop and own the go-to-market plan and marketing plan, covering all aspects of the campaign life cycle from concept to completion.
Lead the creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch.
Define and manage the campaign narrative, ensuring consistent messaging across all touchpoints.
Oversee the execution of the key promotions mix as part of comprehensive marketing campaigns, including digital and physical marketing strategies, in collaboration with marketing agencies and internal partners.
Manage key customer touchpoints such as websites, owned media destinations, and other digital platforms, ensuring they align with the campaign vision and brand identity.
Collaborate with development studios as the primary business point of contact, aligning brand and game objectives from project initiation onward.
Support Brand Director and/or Senior Brand Manager ensuring the financial success of the brand while meeting profitability goals.
Oversee the creation of key marketing assets, including key art, trailers, and promotional materials, in collaboration with creative and design agencies.
Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam, optimizing collaboration opportunities.
Discover and understand player behavior, market trends, and competitive landscapes, using insights to refine strategies.
Build relationships with influencers, media outlets, and promotional partners to extend brand visibility and engagement.
Plan and execute marketing event strategies, including logistics, creative activation, and on-site execution in collaboration with event and creative agencies.
Drive endemic and non-endemic partnership marketing to enhance brand reach and impact.
Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.
Oversee merchandise and promotional item creation to support brand visibility and player engagement.
Qualification
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Required
Experience in video game community and social media management.
Must be a passionate gamer who is highly conscientious.
Deep understanding of brand communications, social, and gaming ecosystem.
Analytical skills to track community and social media metrics.
Experience in community moderation in gamer community platforms including Discord, Reddit, etc.
Exceptional oral, written, interpersonal communication and content creation skills.
Willingness to collaborate with cross functional teams from different time zone.
Proven experience in content creation and marketing, with a minimum of 5 years in a marketing role.
Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent work experience).
Preferred
Experience in AAA PC/Console community management.
Experience in streaming, developing and executing developer diaries.
Hardcore Soulslike action RPG fan.
Work experience in JRPG/Anime style games.
Experience in collaborating among different time zones (Korea, US, EU).
Strong understanding of YouTube algorithms, SEO, and tactics for channel growth.
Creative mindset with the ability to generate innovative ideas for content and community engagement.
Company
NEOWIZ
NEOWIZ operates under the slogan "The Magic that Makes the World Enjoyable" continuously presenting innovative and enjoyable content to its customers as a global gaming company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kayin Lee
Chief Global Officer
Company data provided by crunchbase
