86 applicants

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Company

Akkodis · 6 hours ago

Brand Manager

United States

Contract

Remote

Mid, Senior Level

$75/hr - $80/hr

5+ years exp

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IT Services and IT Consulting

H1B Sponsor Likely

Hiring Manager

Surbhi Sharma

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Responsibilities

Lead digital content strategy across 12 brands with a hyper focus on ecommerce digital shelf content that drives discoverability and conversion

Develop and execute digital content focusing on short- and long-term commercial success criteria and metrics; have ownership of the annual content calendar for each identified consumer health brand.

Advance best-in-class digital shelf content for 5000+ individual Product Detail Pages, 12 Brand Stores for both Amazon/Walmart, and 12 Custom Landing Pages on Instacart.

Manage a $1.2MM content agency budget, spend allocation, job approvals, and reconciliation in partnership with the finance/AP teams

Manage a $400k content syndication budget for Salsify (Global managed contract), Syndigo ($200k) and Acosta ($200k) vendors; syndicating content and assets to 30+ retailers

Lead digital content creation process with a team of agency partners and our brand marketing teams. Maturing and optimizing the creative production and content management processes to ensure the teams are making the most impact.

Owns the organization and dissemination of all eCommerce assets or campaigns including individual asset level, PIM/DAM utilization, Salsify platform engagement and calendarization

Direct and develop an Associate Manager of Digital Content and the internal graphic design team for ad hoc, project-based work.

Define, monitor, and publish key performance metrics to measure efficiency and showcase successes and opportunities for improvement for content management initiatives. Track and report on content scorecard to inform business planning and budgeting

Continuously seek feedback and champion cross-functional and cross-cultural relationships to strengthen digital content management strategy.

Provides strategic leadership and tactical direction to the greater sales organization, inspiring peak performance and driving optimized results. Provide ongoing support of existing content, identify gaps and integrate SEO best practices

Work directly with customer teams to educate and advise retailers on how to optimize their eCommerce platforms against both product discovery and conversion as well as external traffic drivers to the Retailer platforms.

Oversee maintenance of FAQs working closely with Consumer Care team to educate and empower the customer

Accountable for continuous learning - understanding best practices, trends, methodologies, and technologies/platforms in an ever-changing landscape and lead upskilling of ecommerce content strategies through education of internal teams on what is new and how to win within the space

Develop and implement content engagement strategies to exceed ratings and revenue goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital content strategyE-commerce content managementBudget managementSEO best practicesSalsify platformContent engagement strategiesDigital shelf contentContent syndicationPerformance metricsConsumer health brandsCross-functional collaboration

Required

Minimum 5 year's experience

Experience with E-commerce fit for platform content, images, and video is a must

Search optimization and discoverability is also an imperative

Benefits

Medical

Dental

Vision

Term life insurance

Short-term disability insurance

Additional voluntary benefits

Commuter benefits

401K plan

Paid Sick Leave

Holiday pay

Company

Akkodis

Glassdoor

3.3

Akkodis is a digital engineering company and Smart Industry leader.

10,001+ employees

https://www.akkodis.com

H1B Sponsorship

Akkodis has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (59)