Found · 7 hours ago
Brand Marketing & Communications Manager
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FitnessHealth Care
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Responsibilities
Develop and execute comprehensive organic social media strategies across platforms to drive community engagement and brand visibility
Create compelling, platform-specific content that builds Found's brand presence and drives meaningful engagement
Identify and leverage emerging social media trends and best practices to keep Found's online presence fresh and relevant
Ensure brand consistency and quality across all marketing materials and touchpoints
Support B2B marketing initiatives through LinkedIn strategy
Drive Found's communications strategy across thought leadership, speaking opportunities, awards, and media relations
Serve as primary liaison with PR agency partners, managing day-to-day activities and strategic initiatives
Create and maintain press materials, including releases, media kits, and executive briefing documents
Develop and nurture relationships with key media outlets and journalists to maximize coverage
Write and edit various content pieces, including blog posts, press releases, and executive communications to support marketing and communications efforts
Monitor industry trends and news to identify PR opportunities and potential risks
Track and report on key communications metrics, including media coverage, speaking engagements, and earned recognition
Partner with Product, Clinical, B2B, Creative, People, and executive teams to support integrated marketing and communications initiatives
Help evolve company messaging with key stakeholder involvement as the corporate narrative and industry landscape evolve
Maintain comprehensive tracking and reporting of all marketing and communications metrics
Manage multiple high-priority projects while maintaining attention to detail and meeting deadlines
Qualification
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Required
7+ years of experience in brand marketing and PR, with healthcare/wellness experience preferred
Proven track record developing and executing organic social media strategies for high-growth healthcare and/or consumer brands
Strong ability to secure media coverage through existing relationships
Deep understanding of social media best practices and emerging platforms
Exceptional communication skills, especially in writing for different audiences and formats
Strategic mindset combined with excellent project management and execution abilities
Self-starter who thrives in ambiguous, fast-paced environments
Natural relationship builder who can collaborate effectively across teams
Genuine passion for healthcare innovation and Found's mission
Company
Found
Found is dedicated to improving people’s overall wellbeing by making evidence-based weight loss accessible and affordable.