NoCry Work & Safety Gear · 21 hours ago
Brand Marketing and Communications Manager for US market
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesCommercialConsumer Goods
Insider Connection @NoCry Work & Safety Gear
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Create a long-term brand vision for NoCry by identifying target audiences, defining brand personality, and refining our positioning in the U.S. market.
Lead efforts to gain a deep understanding of our customer demographics, behaviors, and preferred channels. Making sure that insights shape our brand messaging, product development, and overall company direction.
Create a highly creative content strategy that deeply engages and inspires our audience across various channels.
Develop impactful brand messages and a compelling value proposition adjusted to our target market.
Design a full-funnel marketing strategy, from awareness to purchase, to drive sustainable growth and brand loyalty. Collaborate closely with other departments like sales and R&D and marketing to align strategies.
Identify, plan, and execute campaigns across key channels, leveraging creative marketing to stand out in a competitive landscape.
Oversee PR strategy, including press releases, media outreach, and brand storytelling to build credibility and awareness.
Track and analyze brand and campaign performance to optimize strategies and ensure ongoing success.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
5+ years of experience in brand marketing, communications, or a related role, ideally focusing on the retail or consumer goods sector.
Proven experience in the U.S. market with a strong understanding of consumer behavior and current market trends.
Expertise in digital marketing and content creation to develop effective, engaging materials and strategies.
Experience in creating and executing brand strategies, messaging, and multi-channel marketing campaigns.
Exceptional written and verbal communication skills for consistent, clear messaging across all platforms.
Good experience in media relations, influencer management, and PR strategies.
Hands-on experience in data-driven decision-making, including analytics, budget management, and campaign performance tracking.
Ability to think strategically, adapt quickly, and thrive in a fast-paced, creative environment.
Benefits
Hybrid work options
Fun team gatherings
Access to Stebby wellness benefits
Company
NoCry Work & Safety Gear
We launched NoCry back in ‘12 with one thing in mind: to make well made, good looking, reasonably priced work & safety gear anyone could buy.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Raino Raasuke
CEO & Founder
Company data provided by crunchbase
